ART DIRECTION ︎︎︎ BRAND IDENTITY ︎︎︎ DIGITAL PRODUCT DESIGN ︎︎︎ ILLUSTRATION ︎︎︎ COVER ARTS ︎︎︎ CREATIVE CONSULTANCY & ALL THINGS DESIGN ︎ 

I partnered up with Adobe to illustrate a page for Chapter 1: Alpabet of Adobe Coloring Book.

During lockdown I realised how important is to allow ourselves to play everyday. 'Play' shapes the brain, opens the imagination, and invigorates the soul. Practice play as a state of being as it’s in the process where you find joy, surprise, pleasure, and all its treasures!

Through this piece, I wanted to encourage everyone to give permission to play everyday! The campaign was rolled out on Instagram, where I’ve shared my process, the final piece before and after applying colour via a series of Instagram stories.

You can download Adobe Colouring Book clicking here
2020           
Client: Adobe

︎︎︎ HI@SOFIABASTOS.COM