ART DIRECTION ︎︎︎ BRAND IDENTITY ︎︎︎ DIGITAL PRODUCT DESIGN ︎︎︎ ILLUSTRATION ︎︎︎ COVER ARTS ︎︎︎ CREATIVE CONSULTANCY & ALL THINGS DESIGN ︎ 

Patient Access is an information website and service app
trusted and used by 70% of all the GP practices in the UK with over 20 years of experience.

I worked closely with the brand designer to develop and translate Patient Access new brand, developing further the visual identity and translating it into the digital space (website and mobile). 

I led the visual design, UI for the end-to-end experience.
I also ran User Testing sessions and workshops at GP practices to inform our design decisions.


2017
Client: Patient Access

︎︎︎ HI@SOFIABASTOS.COM